MEDIA AND AUDIENCE- HYPODERMIC SYRING MODEL 1

Question 1

hypodermic syringe model :

Answer 1

this model believes the audience passively accept the message- injected into them by the mass media
this model belies their is a direct correlation between violence on tv and computer games and criminal and anti social behaviour

Question 2

a02: columbian murders/ James burger case

Answer 2

jb: 2 10 year olds aftr watching Childs play 3 murderd 2 year old in a siamilri way, this led to the sun sparking debate wether or not violent acts should be acceptable in the media
however- scapegoating the mass media for society’s problems- doesnt take into account mental health issues/trauma/peers/drugs

Question 3

banduard study

Answer 3

carried out a lab experiment that claim to prove a cause and effect relationship between media images and behaviour: 24 shown violence towards doll, 24 no aggressive, 24 control group nothing at all- gave doll after- imitation of copy cat violence

Question 4

macabbe and Martin

Answer 4

argued this imitation was a likely outcome of media violence as violence in the media portrayed as heroic- bat man
such acts then carried out by young people as belie it acceptable

Question 5

desensitisation: Elizabeth Newson

Answer 5

because of the James bulger case, she has since been investigating the effects of violence tv on young people. she suggests such exposure to violent killings has created a drip to drop effect amgonst young people, this result sin violence being desentiisie, seeing behaviour as normal and are socialised into accepting diveint behaviour

Question 6

developments

Answer 6

9oclock water shed
2008 of com found 2/3 of young people claim violent computer games has effected their behaviour