DEBATES IN NEW MEDIA C.P 3

Question 1

CULTURAL PESSIMISTS:

Answer 1

revolution in new media teach ahs been exagerated by neophilliacs, its no positive mvoe.
new media isnt realy new, inetracvity is an illusiton as new media still owned by powerful corperations, new media undemriens democratic process, decline in popular cultrue, reinfrocing elite power

Question 2

CORNFORD AND ROBBINS
-not so new, accomodation

Answer 2

argues new media not so new and that media today is an accomodation between old and new because to use a game consol, a tv is required while we connect to the internet a telephone line is req.

Question 3

CORNFORD AND ROBBINS
interacvity isnt new

Answer 3

suggest interactivity is not something new because people have written to newspapers and phoned into radio tv for many years. only thing new is the speed> info news and entertianment can be accessed in real time

Question 4

CORNFORD AND ROBBINS
hollywood analogy

Answer 4

relationsiop with new and old media is like and old hollywood movie being remade> special effects/marketing budget

Question 5

conglomeration

Answer 5

refers to a business corperation that consisst of different companies with diversified intrests in a very wide range of products and services

Question 6

media conglomerat> exmplanation CURRAN

Answer 6

c.p critise the idea that new media inc the potential for ordinary people to participate more fully in the democratic procces and culutral life as the internet is actually dominiated by small number of media cooperation, over 3/4 of 31 most visisted news/internet websites are owned by the largets media coperations

Question 7

JENKINS (media conglomerat)

Answer 7

most new media has develoepd out of investment from the big media coperations, the cross media ownership began in 80’s and was first pahses of media concerntration and technologicla convergence

owning diff types of media made it mroe desirable for comapnies to develop across a variety of media platforms

Question 8

media conglomerat :
a02 the exmaple the internet

Answer 8

microscoft developed the software whcih enabled us to access the web
comcast is the biggest us internet provider

Question 9

a02: commercialsion (conglomerat)

Answer 9

internet is now extremly commericialsied, millions use to pay bills and manage banka ccount, this makes life easier for individuals

Question 10

negative effects of commericialsion

Answer 10

many companies that sell products or services on internet engage in consumer survalliance

Question 11

cookies: consumer survalliance

Answer 11

monitor and process the data of internet usage so gives perosnalsied adverts make you clcik on, marxist dislike as it encourges materilaism/consumerism and false needs thus furthering capitalsit domination and control

Question 12

reinforcing elite power CRONFORD AND ROBBINS

Answer 12

skeptical that new media will lead to democracy, not all participans in the new media are treated equal (JENKINS)
corperations have greater power than the individuals that use the media.
elite power holders eg gov departemnts, have seen the powerful impact of new media so developed websites to ensure their world veiw is dominaint in internet content

Question 13

HILL AND HUGES

Answer 13

only 6% of web pages are devoted to polticial issues, so challenge the veiw that cyber space is more likley to contain content that supports alterantive minorityt politicla veiws > 78% polticial opinons on american websites were mainstream

Question 14

decline in popualr culture: harvey

Answer 14

argeus inc televison culutre trasmits a candy floss culture that speaks to everyone in genral and no one in particular. suggets that digitial tv may of inc the number of channles but led to dumbing down the populaiton. so inc the choice of media system led to decline in quality of the popular culutre