GLOBALISATION: POST MODERNISM 3 Flashcards
outline
media has played a big role in how society have changed form modern based on industrial manufacturing to post mod based on consumpion
now media scatruated- media more influential than class gender ethnicity community
media sactruaiton
people are now more consumed with grand polcial scientific theories or meta narratives about the way society works, audience knows their isn’t one truth as underpinned by diversity, eg inc in interest of factor winner, not who lives on your street.
participatory culture: Jenkins
global cuclute is mroe democratic as people can now create their own culture, not just listen and watch
participatory culutre: shirky
Facebook ect , people spend their free time to interact with media > this creates new forms of community s those involved feel more connected and if not involved in shaping of the content than unlikely media globally expand
popular protest: Murthy
global media sites such as twitter and Facebook enabled people to inc in polcial awareness such as human right abuses, help coord a political repose
popular protests a02: Spencer Thomas
burma anti gov demosattion 1988 didnt generate media attention as journalist were banned from coming overseas, compared to 2007
local culture
globalisation has enabled individuals to be part of a global culture, however local/folk culture can adapt these products to make sure they make sense in a local community (hybridlsied) as Cohen and Kennedy state that people don’t just abandon their culture
eval CRITISM
EXAGGEREST role of popular culture plays in our identity - people see cages as moreifnleutial on their life
eval LIMITATION
ignores inequality of new media, now all people have access to tech which allows them to benefit from globlaision