MASS MEDIA- BIAS OF NEWS

Question 1

BROADSHEET

Answer 1

formal and, complex sentences, include politician comments and subtle puns aimed at mc or uc

Question 2

TABLIOD

Answer 2

informal lang, exaggeration for effect, slang short snappy sentences wc

Question 3

MARXIST: mchensey

Answer 3

journalist dont present truth in their news, media owners use news as an ideological tool (curran beaver brook eg)

Question 4

MARXIST: heman and Chomsky

Answer 4

news isn’t objective but works around market forces. advertising shapes news content as most org are founded by advertising, so news will be shaped based on advertising contracts of the media companisies> won’t see free market capitalism.

Question 5

MARXIST: Edwards and Cromwell

Answer 5

corporate crime left out of news as its a propaganda machine a03: post mod

Question 6

neo marxism: hall

Answer 6

journalist rank views of politician/police/civil service higher than trade unions/oridnary people

Question 7

neo marxist: gumg

Answer 7

journslait side with powerful groups (white mc males) have more In common with owners, engage in agenda setting leave out content that doesn’t suit neo liberal view

Question 8

pluralist

Answer 8

aduicne only buy media their interested in, if news is bias its because the audience wants bias stories

Question 9

eval: Schlesinger: not always act in powerful groups

Answer 9

media doesnt always act in powerful groups as politician are careful to not get slated

Question 10

eval: Schlesinger: mass media isn’t unified

Answer 10

mass media isn’t unified, a system of competing companies which are fighting for audiences so have to present the view which will gain them support