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Business
> Marketing Resources > Flashcards
Marketing Resources Flashcards
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Business
(101 decks)
Financial Ratios
Enterprise
Business Sectors
Types of Business
Franchises
Business Functions
Business Size and Growth
External Growth
Different Stakeholder and Business Objectives
Stakeholders
Mission Statements
Corporate Social Responsibility
Strategy and Implementation
Business Plans
Risk and Uncertainty
Opportunity Cost
Contingency Planning and Crisis Management
Models of Strategic Choice
Measures of Financial Performance
Forecasting
Decision Making
Decision Trees
Ansoff's Matrix
Conflicts in Decision Making
The Market, Market Size and Growth
Demand and Supply
Market Forces
Physical and Non Physical Markets
Market Dominance
Global Context
International Trade and Free Trade
The European Union
Emerging Markets and the Global Environment
Political Factors
Economic Factors
Social Factors
Technological Factors
The Digital Revolution
Ethical Factors
Legal Factors
Environmental Factors
External Factors and Influences
Change and Change Management
Accounting and Financial Objectives
Sources of Finance
Accounting Concepts
Costs, Revenue and Profit
Break Even Analysis
Investment Appraisal
Budgets and Variances
Cash Flow
Working Capital
Income Statements
Statements of Financial Position
Ratio Analysis
External Influences on Accounting and Finance
Finance Strategies
HR Management Objectives
HR Organisation
Communication
Workforce Planning
Recruitment and Selection
Appraisal and Workforce Performance
Redundancy and Dismissal
Functions of Management
Leadership
Motivation
Employer/Employee Relations
External Influences on HR Management
HR Strategy
Marketing Objectives
Marketing Resources
Identifying Customer Needs
Sampling
Customers and Consumers
The Product Life Cycle
The Marketing Mix
Product
Price
Placement
Promotion
Service Marketing
External Influences on Marketing
Marketing Strategy
Operations Management Objectives
Added Value
Innovation, Research and Development
Methods of Production
Services
Project Management
Productivity
Economies and Diseconomies of Scale
Capacity Utilisation Management
Stock Control
Lean Production
Technology
Internal Quality Standards
Services
Location and Logistics
External Influences on Operations Management
OPs Strategy
