Key Words Flashcards
What is ecological validity?
(Mundane Realism)
How well a *study represents everyday/natural life *
What is Population Validity?
How well a study represents the wider population.
What is Internal Validity?
How well a study meets its aims (measures what its supposed to measures)
What are Demand Characteristics?
Participants are aware of the aims of the study so they change their behaviour to fit the aims
What is reliability?
This is a measure of consistency where a researcher can *repeat the study many times and still obtain same/similar results. *
What are Investigator effects?
The* researcher/psychologist influences participant responses and results. *e.g. the way the researcher speaks, gender, age, ethnicity and social class.