Geog Tourism Gi, Gw1-2, 3inc [P1] Flashcards
When to use stratified sampling
When there is comparison to be made
If it just says investigating tourism at — then theres no comparison
What is random sampling
Each memeber of pop has equal chance of being picked, no pattern or uniformity in how ppl are picked, random number generator if possible
Random sampling adavnatges
Can be used with large populations
Can reduce bias, everyone has equal chance
Random sampling disadvantages
Can lead to poor representation if a large pop is left out (ususally in large areas of study)
Practical constrains - time available and access to parts of study area
Systematic sampling
Samples are chosen in a regular predetermined interval (every nth person)
Systematic sampling advantages
Effective method to cover large area of study (more complete coverage)
Doesn’t allow students to be influenced by other factors
Systematic sampling disadvantages
Can be more biased- may miss out on variations
Over/under representation
Stratified sampling
When there are known specific sub-groups to investiagte
Clearly identified subsets of known sizes
Used with random or shstematic
Number of ppl for each subset same
Steps for stratified sampling
- Determine sub-groups
- Attain no of ppl in each subgrp (not always easy to obtain)
- Determine no of ppl to interview from each subgroup
- Choose ppl using random/systematic
Adavantages for stratified
Ensures better representation of the total population that has know subsets
Allows for comparison study between subsets
Disadvanges of stratified
Exact size of subsets must be accruately determined
Full/ required info abt subsets may not be readily/easily available
May be difficult to find mecessary no of respondents for each subset
What are questionaaires best for collecting
Ideal for collecting:
- bg characterists (profile) eg. Age, sex, occupation of sample population
- spatial patterns eg. Origin of visitors
- behaviour patterns eg. Shopping habits, prefernces abt activities
- views and attitudes abt issues
Adavantages of questionaires
- large amt of info collected in shorter time
- can survey more ppl
- results can be quickly and esaily quantified
- esaily use data to do comparisons
- wide range of response and info
- ans on repondents pov not researchers
Questionaire qn type 3
- Open ended: respond freely, at length, difficult to analyse
- Closed ended: choice of ans- better uniformity of measurement & reliabilty// no appopriate options for circumstances thus forced into inappopriate response
- Scale qns eg likert scale
What to consider when designing questionaires
- begin with sinple qns then to more complex ones
- clear and workable, avoid irrelevant qns
- use simple and clear language
- avoid qns that may cause offence
- concise and to the point
- no qns that contain the ans
- qns should be fair and not biased
- polite lang
- avoid double meanings
Visualise a questionaire rn
- Respondants name (optional) | M/F
- Age: [] 20-29 [] 30-39 etc
- What is your country of origin?
Etc
Interviews
Set of qns used to obtain first hand data on ppls views and info
Purpose to collect info on their profile + ask their reasons for coming to destination
Can ask in depth qns and clarify ans
Take longer than questionaire/survey
Questions to ask when designing an interview
- Purpose of investigation (what)
- how do the qns relate to investigation
- what qn types are useful
- how may qns
Steps for conducting interviews
- Identify potential respondents via sampling method
- Approach person politely
- Introduce self, purpose of interview + expected duration
- If they decline thank em anyway
- Request permission to carry out with them
- Note responses on interview questionaire. Stay objective, avoid passing comments
- When usure of response, ask qns or repeat
- Thank for their time after
Landuse survey
Carried out toccollect data on thoe and distribution of land in an area, usually a street or a sketch map of an area
Landuse survey steps
- On paper mark out the street
- From starting point walk down and observe diff land uses on ground and above floors of buildings
- Use boxes to represnet buildings
- Label diff land uses in their boxes
- Repeat until reach other end
- After, refine by neatening and adding labels or notes w info
Visualise a landuse survey rn
retail|restauant |
A road|__________________| B street
|hotel|residential |
Perception (bipolar) survey
To investiagte ppls views on quality of environment/ tourism attraction
Using opposite pairs of words , two extreme ends
Advatages of perception survey
- quick
- more accurate: determine degree or extent
- easily shows factors that need improvement
- show overall perception of tourists (pos or neg)
- identify anomalies as comparisons are made
Disadvantages of perception survey
- rating is subjective, may be understood differntly
- rating is quantitative, does not allow qualitative responses
- scope may be too narrow
- tourists may choose 0 as neutral, reduce reliability
- descriptors may be too vague
Visualise a bi polar/ perspective graph
Pos. Neg
2. 1. 0. -1. -2
Yes food |. |. No food
Pleasant. |. |. Unpleasnat
Types of tourism
- places of scenic beauty
- places w good facilities
- places of conflict