Demand(1.2.1) Flashcards
What is demand?
the amount of a product/service that consumers are willing and able to purchase at a given price in a given time
What are complementary goods?
goods that are purchased together because they are suitably paired (complement each other)
e.g. cars and petrol
What are substitute goods?
goods that can be bought as an alternative to others yet perform the same (may be very different)
e.g. Pepsi and Coca-Cola
What type of relationship there between demand and substitue?
there is a clear relationship between the demand for a product and the price of its substitutes
Five non-price factors that affect demand
fashion tastes and preferences
demographic
external shocks
seasonality
advertising and branding
What is normal goods?
increase in normal goods
decrease in inferior goods
increase in disposable income
What is inferior goods?
decrease in normal goods
increase in inferior goods
decrease in disposable income
Example of inferior good
own brand
Example of normal good
standard quality
What does a shift to the right indicate on a graph?
increase in demand for non-price factors
What does a shift to the left indicate on a graph?
decrease in demand for non-price factors
Simple demand curve