Product or Service Design(1.3.1) Flashcards
What is the marketing mix?
provides a framework for successful stratergies
What are the four p’s?
price
place
product
promotion
What do the four p’s do?
they work together to help satisfy needs and wants of a target market
What is function?
the intended purpose of the product, the tasks of which it is is designed to perform for consumers
argued it is the most vital as it shows how well said product meets needs of user
e.g. if you have a flask for hot drinks, and the lid beaks within two weeks, users will see the function has failed. Also if the flask does not keep your coffee warm, again another failure
How can the marketing mix help a business?
upon understanding the marketing mix a firm can easily stand out from competitors
this tool is needed for long term business success
What is the design mix?
looks at what key elements make up a product design
aesthetic
function
economic manufacture
What is aesthetic?
This element looks at the product’s visual or sensory attributes - including shape, colour or texture
This has a pivotal role in acquiring customers, as it is one for the most important factors in attracting people to a product - brand loyalty, word of mouth etc
e.g. Apple are well recognised for their sleek design and use of high quality materials
What is economic maufacture?
the cost of production must be considered when designing a product
this affects the price which it is sold
A product that is well designed should balance cost and value, ensuring that customers perceive the product as valuable enough in accordance with its cost, while still maintaining profitability for the manufacturer
e.g. Sainsbury’s own brand of lemonade is very cheap to produce and sold at a low price
What is social trends?
Social Trends look at changes in behaviours, lifestyles and general attitudes of the people
Firms will have to adapt their products to remain relevant
These trends can massively influence the product design mix, mainly pertaining to resource depletion and ethical sourcing
Changes to the design mix-resource depletion
Customers are becoming more aware of their impact on the environment and want to reduce waste and conserve natural resources
design mix may change to reflect re-use and re-recycling companies produce products that are more durable or that can be disassembled for repair or recycling
e.g. Superdry announced their jackets would use recycled polyester in their lining instead of new polyester
What is ethical sourcing?
looks at products being produced without environmental damage or the exploitation of workers
Changes in the design mix-ethical sourcing
companies may change their design mix to include more sustainable materials or safer production processes
e.g. Tony’s Chocolonely committed to producing chocolate with cocoa farmed 100% slave free (no child labor also)
Advantages to changes in the design mix
reducing waste will leads to less resources being used meaning less cost per unit
it can appeal to more consumers, as people are being more conscious of their environmental impact
Why is the design mix important to a business?
meeting customer wants and needs
product differentiation-leads to competitive advantage
understanding their cost per unit e.g. cost effective
promotional activities-marketing expenditure
can help gather insight to gauge demand
Function examples
stapler
battery
washing machine
