Key terms(1.3.4) Flashcards
Channels of distribution definition
methods used by businesses to get their products from manufacture to consumer
can include intermediaries such as wholesalers and retailers
Distribution definition
getting products to the right place for customers and at the right time
Distribution channels definition
the methods by which a product get from the manufacturer to the consumer
Distribution strategy definition
a plan to get a product or service to the customer
Four stage distribution channel definition
manufacturer/producer to wholesaler to retailer then consumer
examples include groceries and confectionery
Online distribution/e-commerce definition
the use of electronic systems to sell goods and services
Place definition
where the product can be purchased and is also the process of making a product or service available to the consumer
Product definition
a tangible item offered for sale
Service definition
the non-physical intangible parts of our economy as opposed to goods which we can touch
Three stage distribution channel definition
manufacturer to retailer then consumer
example include electric goods and cars
Two stage distribution channel definition
a direct approach with no intermediary levels
e.g producer to consumer
