Key terms(1.3.1) Flashcards
Marketing mix definition
a plan for using the right blend of product, price, promotion and place in order to maximise sales
Social trends definition
changing patterns in consumer behaviour reflected in changing demands
e.g increased use of social media/being environmentally friendly
Aesthetic definition
relates to the appearance of a product
Cost(design mix) definition
when the business focuses on being economically viable therefore they aim to minimise costs
Design for recycling definition
producing products using materials that have been discarded as waste and recycled
Design for reuse definition
when a product is designed to allow for disassembling at the end of its life and the reuse of the materials
Design for waste minimisation definition
reducing the quantity of resources that are discarded in the production process
Design mix definition
the combination of factors needed in designing a product including aesthetic,function, economic manufacture
Ethical sourcing definition
involves the business buying materials that are produced with fair working conditions/pay and minimal impact on the environment
Function definition
relates to the quality and reliability of a product
Rebranding definition
a marketing strategy in which a new name, term, symbol, design or combination is created for an established brand with the intention of developing a new differentiated identity in the minds of consumers, inventors and/or competitors
Resource depletion definition
the using up of natural resources
