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Millie Hardy
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Decks in this class (63)
Exam Techniques
4 mark numeracy marks 1,
4 mark written marks 2,
10 marker marks 3
6
cards
The Market(1.1.1)
What is a mass market 1,
What is a niche market 2,
What is branding 3
31
cards
Key terms-the market(1.1.1)
Brand definition 1,
Competition definition 2,
Competitive market definition 3
18
cards
Market Research(1.1.2)
What is market research 1,
What is product orientation 2,
What is market orientation 3
32
cards
Key terms-market research(1.1.2)
Biased questions definition 1,
Consumer behaviour definition 2,
Databases definition 3
25
cards
Market Positioning(1.1.3)
What is differentiation 1,
What is market postioning 2,
Four ways of market positioning 3
15
cards
Key terms-market positioning(1.1.3)
Added value definition 1,
Competitive advantage definition 2,
Differentiation definition 3
6
cards
Demand(1.2.1)
What is demand 1,
What are complementary goods 2,
What are substitute goods 3
12
cards
Key terms-demand(1.2.1)
Complementary goods definition 1,
Consumer income definition 2,
Demand definition 3
7
cards
Supply(1.2.2)
What is supply 1,
What is subsidy 2,
What is the relationship between ...
12
cards
Key terms-supply(1.2.2)
Government subsidies definition 1,
Indirect taxes definition 2,
Supply definition 3
3
cards
Markets(1.2.3)
Blank 1
1
cards
Key terms-markets(1.2.3)
Equilibrium price 1,
Non price factor 2,
Shortage in markets 3
4
cards
Price Elasticity of Demand-PED(1.2.4)
What is ped 1,
What is price elastic 2,
What is price inelastic 3
16
cards
Key terms-PED(1.2.4)
Luxury 1,
Necessity 2,
Price elastic 3
5
cards
Income Elasticity of Demand-YED(1.2.5)
What is yed 1,
Yed calculation 1,
Positive yed value 2
15
cards
Product or Service Design(1.3.1)
What is the marketing mix 1,
What are the four p s 2,
What do the four p s do 3
18
cards
Key terms(1.3.1)
Marketing mix definition 1,
Social trends definition 2,
Aesthetic definition 3
12
cards
Branding and Promotion(1.3.2)
What does promotion mean 1,
What does public relations mean 2,
What methods are both branding an...
23
cards
Key terms(1.3.2)
Advertising definition 1,
Customer loyalty definition 2,
Digital communications definition 3
16
cards
Pricing Strategies(1.3.3)
What are pricing strategies 1,
What is competitive pricing 2,
When is competitive pricing effec...
31
cards
Key terms(1.3.3)
Competitive pricing definition 1,
Cost plus pricing definition 2,
Penetration pricing definition 3
8
cards
Distribution(1.3.4)
What is distribution 1,
What is retailing 2,
What is e tailing 3
26
cards
Key terms(1.3.4)
Channels of distribution definiti...,
Distribution definition 2,
Distribution channels definition 3
11
cards
Marketing startegy(1.3.5)
What is the product life cycle 1,
What happens to the level of cash...,
What is marketing strategy 3
31
cards
Key terms(1.3.5)
Boston matrix definition 1,
Business to business b2b definiti...,
Business to consumer b2c definiti...
10
cards
Approaches to staffing(1.4.1)
Introduction to staffing 1,
What will good staffing and suppo...,
Staff as an asset vs cost 3
28
cards
Key terms(1.4.1)
Collective bargaining definition 1,
Dismissal definition 2,
Employer employee relations defin...
11
cards
Recruitment selection and training(1.4.2)
What is recruitment 1,
What is the goal of recruitment 2,
What is selection 3
27
cards
Key terms(1.4.2)
External recruitment definition 1,
Induction training definition 2,
Internal recruitment definition 3
7
cards
Organisational design(1.4.3)
What is an organisational structu...,
Organisational chart diagram 2,
What is chain of command 3
20
cards
Key terms(1.4.3)
Centralised structure definition 1,
Chain of command definition 2,
Decentralised structure definition 3
9
cards
Motivation and theory in practice(1.4.4)
Importance of employee motivation...,
Four key motivation theories 2,
In maslows what are the five sets...
15
cards
Key terms(1.4.4)
Bonus definition 1,
Commission definition 2,
Consultation definition 3
22
cards
Leadership(1.4.5)
What is leadership in business 1,
What makes a good leader 2,
Leadership manager 3
20
cards
Key terms(1.4.5)
Autocratic leadership definition 1,
Democratic leadership definition 2,
Laissez faire definition 3
6
cards
Role of an entrepreneur(1.5.1)
What is an entrepreneur 1,
What do entrepreneurs do 2,
Entrepreneur organise resources 3
10
cards
Key terms(1.5.1)
Entrepreneur definition 1,
Entrepreneurship definition 2,
Resilience definition 3
4
cards
Entrepreneurial motives and characteristics(1.5.2)
Entrepreneurial skills required 1,
Entrepreneurial characteristics r...,
Reasons why people set up busines...
9
cards
Key terms(1.5.2)
Entrepreneurial characteristics d...,
Entrepreneurial motive definition 2,
Ethical stance definition 3
7
cards
Business objectives(1.5.3)
Business survival 1,
Business survival problems upon i...,
Business profit maximisation 3
10
cards
Key terms(1.5.3)
Business objective definition 1,
Cost efficiency definition 2,
Customer satisfaction definition 3
9
cards
Forms of business(1.5.4)
Forms of a business 1,
What is a sole trader 2,
Sole trader advantages 3
24
cards
Key terms(1.5.4)
Franchise definition 1,
Franchising definition 2,
Lifestyle business definition 3
9
cards
Business choices(1.5.5)
What is an opportunity cost 1,
Opportunity cost example 2,
What is a trade off 3
5
cards
Key terms(1.5.5)
Opportunity definition 1,
Trade off definition 2
2
cards
Entrepreneur to leader(1.5.6)
Challenges with moving from entre...,
Leader traits 2,
Entrepreneur traits 3
10
cards
Key terms(1.5.6)
Leader definition 1
1
cards
Internal finance(2.1.1)
What is internal finance 1,
Three main sources of internal fi...,
Why do business owners often pref...
15
cards
Key terms(2.1.1)
Economic variables definition 1,
Internal finance definition 2,
Personal savings owners capital d...
5
cards
External finance(2.1.2)
What is external finance 1,
Sources of external finance 2,
Family and friends external finan...
43
cards
Key terms(2.1.2)
Bank loan definition 1,
Business angel definiton 2,
Crowdfunding definition 3
12
cards
Liability(2.1.3)
Limited liability 1,
Unlimited liability 2,
Why is finance needed liability 3
7
cards
Key terms(2.1.3)
Liability definition 1,
Limited liability definition 2,
Unlimited liability definition 3
3
cards
Planning(2.1.4)
Why may a business need to create...,
What is a business plan 2,
Business plan planning 3
10
cards
Key terms(2.1.4)
Business plan definition 1,
Cash flow definition 2,
Cash inflows definition 3
8
cards
Sales forecasting(2.2.1)
What is sales forecasting 1,
Sales forecasting 2,
How might a sales forecast be used 3
16
cards
Key terms(2.2.1)
Consumer trends definition 1,
Economic uncertainty definition 2,
Sales forecast definition 3
3
cards
Sales revenue and costs(2.2.2)
What is sales volume 1,
Sales volume sales revenue and co...,
What is sales revenue 3
14
cards
Key terms(2.2.2)
Average cost definition 1,
Fixed costs definition 2,
Revenue definition 3
6
cards
Break even(2.2.3)
What is contribution 1,
Contribution equation 2,
What is break even 3
7
cards
Key terms(2.2.3)
Break even definition 1,
Unit contribution definition 2,
Margin of safety definiton 3
3
cards
Budgeting(2.2.4)
What is a budget 1,
The key purposes of budgeting 2,
Control and monitoring budgeting 3
9
cards
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