Key terms-market research(1.1.2) Flashcards
Biased questions
where the questions do not produce findings that give a true reflection of the views of the target audience on the product or service
Consumer behaviour
how consumers make decisions about how they choose and use products or services
Databases
an organised collection of data stored electronically with instant access searching and sorting facilities
Face-to-face survey
a research method used when the interviewer communicates directly with the respondent using a questionaire
Focus group
a group of people who participate in a discussion as part of market research to give feedback about a product or service
Government data
government publications that a business can use such as the census of the population
Interview bias
where the opinion of the interviewer interferes with the judgement of the interviewee
Market orientation
when a business’s products/services are based around the needs and wants of the customer
Market reports
a document that contains information stats research and facts on a chosen field
Market research
gathering presenting and analysing information about products/customers
Market segmentation
dividing a whole market into particular customer groups that have similar characteristics
Market segments
an identifiable group of individuals/ a part of the market where consumers share one or more characteristic or need
Observations
where market researchers watch the behaviour of customers
Primary market research
obtaining data first hand by the business to match the specific needs of the business
can also be known as field research
Product orientation
when a business prioritises a products design quality or performance rather than meeting customer preferences to guide production and marketing decisions
