Consumer Protection and Product Liability Flashcards
Years ago: Caveat Emptor
“Let the buyer beware”
-Shoppers had few ways to seek compensation for damages
Today: Caveat Venditor
“Let the seller beware”
-Society demands manufacturers to be held responsible for foreseeable injuries
Federal and State Consumer Protection Laws
-Apply to transactions between consumers and people conducting business
Federal and State Consumer Protection Laws DO NOT APPLY IF…
-You acquire a product from another consumer
-You buy a product to use in a business
Consumer
-Someone who buys or leases goods, real estate, or services for personal, family, or household purposes
State Consumer Protection officers
-Mediate complaints
-Conduct investigations
-Prosecute offenders of consumer laws
-Advocate for consumer rights
Federal Administrative Agencies
-Applies to businesses that sell real estate, goods, or services in interstate commerce (business in more than one state)
Federal Administrative Agencies: FTC
-Federal Trade Commision
-Promotes free and fair trade competition
-Regulates false advertising
FTC: Cease and desist orders
-The FTC has the power to issue cease and desist orders
-Legally binding orders to stop a practice that may mislead the public
FTC: Counter-advertise
-The FTC may also require a company to counter advertise
-New advertising to inform the public about the earlier false information
-Corrects the earlier false claims
Federal Administrative Agencies: Bureau of Consumer Protection
-Safeguards consumers against unfair, deceptive, and fraudulent practices
Unfair and Deceptive Practices
-Any acts that may mislead consumers
Deceptive false advertising
-Occurs if a reasonable consumer would be mislead by the advertising claim
-Vague generalities and obvious exaggerations are sales puffery- ALLOWED
-When it appears to be based on factual evidence that cannot be scientifically proved, it will be deemed deceptive
Half-Truths
-The information in the advertisement is true but incomplete and, therefore, leads consumers to a false conclusion
Bait-and-Switch Advertising
-Advertising a very low price for a particular item that will likely be unavailable to the consumer and then encouraging them to purchase a more expensive item