Chpater 19 Flashcards
What is quantitative data
The data comes in result of research on hard subjects like physics. Data has numbers.
What is qualitative data
The data that give details about human behavior
Does qualitative data is more important than quantitative data
Yes
What are the outcomes of qualitative research
Understand existing products and how they are used. It tells technical and environment context. It tells the social aspects of the domain.
What are benefits of qualitative research
- Faster
- Cheaper
- Flexible
What are different techniques to conduct qualitative research
- Stakeholder interviews
- Subject matter expert (SME) interviews
- User and customer interviews
- User observation
- Literature review
- Products/prototype and competitive audits
How we should start qualitative research
Stakeholder interviews
Who is stakeholder
Anyone who is effected by the outcome of the project or actual product itself is known as stakeholder
Should we do interview stakeholder before user research
Yes
What is good way to conduct stakeholder interview
- One-to-one
- Group
One-to-one
Does Subject Matter Expert (SME) or domain experts are usually expert users
Yes
Does SME should be use as designers
No
Who are users
People who use the product and try to accomplish something with it
Who are customers
Who make the decision to purchase the product
Does user and customer are same in consumer domain
Yes
