Chapter 22

Question 1

What is model

Answer 1

It simplifies for understanding how a system works

Question 2

What are usage patterns

Answer 2

Sets of observed behaviors that categorize modes of use

Question 3

Does personas formulized during modeling phase

Answer 3

Yes

Question 4

Persona resolved which 3 user-centered issues, what are they

Answer 4

1- The elastic user
2- Self-referential design
3- Design edge cases

Question 5

What is elastic user

Answer 5

A user is elastic according to different people perception. For example, a father may be very knowledge person for a young daughter but the same person can be illiterate for a Ph.D doctor.

Question 6

What is self-referential design

Answer 6

Software engineer design system according to their own understanding, which is in fact wrong approach.

Question 7

What is Design edge cases

Answer 7

Programmer made system based upon assumptions, that user might need this thing. This can exhaust them and also waist time.

Question 8

Does persona based upon hypothetical stories or real users/facts

Answer 8

Real users/facts

Question 9

Does persona represent user level

Answer 9

Yes

Question 10

Persona and archetype is same thing. What is archetype

Answer 10

User archetypes as personas are similar to personas, but more generic, usually defined by role or position

Question 11

Does personas are composite user archetype

Answer 11

Yes

Question 12

Does persona have ranges or average

Answer 12

Ranges. For example, it tells user comes to site less often and one user love to shop. So it describes a range. it does not make an average that user comes to site per week etc. Less often visitor is one persona and most frequent visitor is one persona.

Question 13

What are user roles and profiles

Answer 13

Both describe relationship of users to products.

Question 14

What user profiles contains demographic details about user

Answer 14

Yes

Question 15

Does persona have demographic data or ethnographic data

Answer 15

Ethnographic data. It is related to behavior.

Question 16

What are market segments

Answer 16

The user who will buy and use product, where they are located geographically.

Question 17

What are non-user personas

Answer 17

Non-user personas are those personas which could be user or could be not. For example, IT manager and MIS department as a persona. It will be a composite archetype

Question 18

How goals inferred, qualitative or quantitative

Answer 18

Qualitative

Question 19

What are types of goals

Answer 19

1. User goals

2. Non user goals

Question 20

What are 3 sub types of user goals

Answer 20

1. Life goal
2. Experience goal
3. End goal

Question 21

What are goals in persons perspective

Answer 21

Goals should determine the functions of product.

Question 22

What are 3 sub types of non user goals

Answer 22

1. Customer goals
2. Corporate goals
3. Technical goals