Ch.1 Developing design concepts Flashcards
A way to direct design, based on a system of beliefs of philosophy
Theory
Basing design decisions on credible research that links one or more environmental elements with a desired outcome
Evidence based design
Type of design that places emphasis on providing simple, rational solutions to design problems without extreme decoration
Functionalism
How old is the human Innately perceive things there’s a hole so that what is perceived as complete incomprehensible. Is there a assist asserts that perception is not a response to individual bits of stimulus but to a whole, and that people actively add structure to what they see rather than just reacting to it
Gestalt psychology
The same color appears to change depending on the background color it is seen against
Simultaneous contrast
Humans perceive separate units in the visual field as group
Grouping
The tendency to perceive and complete forms as complete. When faced with incomplete information in the visual field, humans tend to want to add information to make sense of what is being seen
Closure sometimes called form constancy
The tendency to see a line or shape is continuing in a particular direction rather than making a sharp turn
Continuity
A part of the gestalt psychology states that people prefer the simplest, most stable organization of forms or the overall structure of elements in the visual field rather than the complex individual parts
Simplicity
Refers to the way people distinguish a form from its surroundings. This distinction is a fundamental to our perception and can occur with two dimensional elements as well as three-dimensional objects
Figure ground
The ground around an object
Negative space
A person perceives an object or space is essentially the same regardless of the exact image on the retina of the eye. The mechanism that allows the humans to do this is called what
Perceptual constancy
Means that people perceive objects as having their original shape regardless of a change and orientation of the object with a point of view of the observer
Shape constancy
Means that people tend to perceive an object is having the same size regardless of the change in viewing distance of the object
Size constancy
Means that people perceive the lightness or darkness of an object is the same regardless of the illumination of the space in which the object is viewed
Lighting constancy
Means that people perceive the color of an object is the same regardless of the light and conditions under which the object is viewed
Color constancy