ch 27 managing your career

Question 1

4 things included in career theory

Answer 1

-success
-competencies
-transitions
-identity

Question 2

career marketing strategies

Answer 2

-personal brand
-curriculum vitae
-professional letter
-interview

Question 3

marketing strategy:
-listing of anything that relates to professional life
-dates, places, positions, roles
-no richness except quantity

Answer 3

curriculum vitae

Question 4

marketing strategy:
-designed for specific role/position
-all content geared toward that role/position (doesn’t list everything)

Answer 4

resume

Question 5

why to use a cover letter

Answer 5

-emphasize best strengths
-provide example about an ability
-illustrate diversity of interests and abilities
-add to information in resume or CV