Attitudes

Question 1

What is attitude?

Answer 1

A predisposition to act in a particular way towards a person or activity

Question 2

Where do attitudes originate from (5)

Answer 2

SPERM

S = Social groups

P = Parents / past experiences

E = Education

R = Religion

M = Media

Question 3

What are the 3 components of the triadic model of attitude?

Answer 3

1) Emotions

2) Behaviour

3) Beliefs

Question 4

What are beliefs

Answer 4

Our beliefs are formed from what we have learned from others and our past experiences

Question 5

What is behaviour?

Answer 5

Response to the attitude -> if the cognitive and affective responses are positively linked the behaviour will be positive

Question 6

What are emotions?

Answer 6

How we feel about something, if we like it or not -> this is based on past experiences

Question 7

What methods can be used to change attitudes? (2)

Answer 7

1) Cognitive dissonance

2) Persuasive communication

Question 8

How can cognitive dissonance change attitude?

Answer 8

CAB

Cognitive - Change the beliefs e.g. running is healthy

Affect - Change the emotion e.g. running is fun

Behaviour - Change the behaviour e.g. more likely to go running

Question 9

How can persuasive communication change attitude?

Answer 9

WHO, WHAT, WHO

Who persuades? -> A significant other / role model e.g. parent / coach

What do they communicate? -> A persuasive message

Who receives the info? -> To a recipient who must have a desire to change attitude