6- What is Memory? Flashcards
How is memory defined?
The ability to hold and transform info
What are the 3 key components of memory?
Encoding –> storage –> retrieval
What is encoding?
Coding info to be stored
What is storage?
Maintenance of info
What is retrieval?
Recollection of info
What is sensory memory?
A very temporary sensory register
What does the sensory memory allow?
Input from the sensory modalities
Why does sensory memory prolong info?
So we can attend or process the important parts
What brain experience does the sensory memory have?
Some conscious, some unconscious
What 3 levels are in the hierarchy of the brain?
Sensation –> perception –> cognition
What is the capacity of sensory memory like?
Large, fades rapidly
What information will stay from the sensory memory?
What we attend to
What kind of memory is involved in sensory memory?
Memory for stimuli as opposed to memory for ideas
What stores does the sensory memory have for senses?
Modality specific
What is sensory memory’s visual store?
Iconic memory