3.4.1 Coperate Influences Flashcards
1
Q
What is corporate time scales?
A
expectations of when a return will be achieved
2
Q
what is short termism ?
A
When you priorities short time performance is a long-term performance
3
Q
What are the 7 business may do if they focus on short termism?
A
Maximise short-term profit - aim to increase shareholder value -persuasive advertising
minimise research and development -prevent negative cash flow
maximise returns to shareholders
Do rapid external gross rather than organic
invest less in human resources
Priorities short term supply contracts
