1.3.1 Product Design Mix ⌚️

Question 1

What is the marketing mix?

Answer 1

Set of actions or tactics that a company use to promote a brand or product in the market 

Question 2

What are the four P’s

Answer 2

Price place promotion product

Question 3

What is the design mix?

Answer 3

Illustrates the three key areas of function -Ergonomics aesthetic and economic cost

Question 4

What is function? Ergonomics?

Answer 4

How does it work

Question 5

What is aesthetics?

Answer 5

How the product looks , feels and tastes

Question 6

What is economic cost?

Answer 6

How much it costs to be made

Question 7

What is the function meant to fulfil

Answer 7

Its function is it reliable

Question 8

What does the aesthetic MENT to be?

What is it based off of ?

How is it MENT to appeal to customers ?

What are aesthetics popular ?

Answer 8

Actual design products

appeal to customers in terms of how it looks

based on subjective judgement of customers

Can differentiate- premium pricing

Question 9

What does economic cost allow us to do?

Answer 9

Does the product allow us to be made and sold - profitability?

Can we produce for a lower cost - than competitors

Can we keep the minimum cost whilst retaining quality or through adding features

Question 10

How has the design mic been effected by social trends ?

Answer 10

More products have been designed to minimise waste

Designed for re use

Designed for recycling

And products have been given a more ethical sourcing

Question 11

How have products been designed to minimise waste ?

Answer 11

• more durable and last a lifetime
• make in a way it can be repaired or replaced
  -products have been made smaller and lighter - reduce material used in production + transported - electronics
• designers discouraged to be making disposable products

-less food and fashion waste

Question 12

How have processed been designed for re-use?

Answer 12

Eg reusable bottles
Components that can be reused

Question 13

How can products be designed for recycling ?

Answer 13

• adapt production methods so that products can be made from recycled products

-use waste discarded - saves time and energy of getting new raw material

Question 14

How does ethical sourcing lead to the design mix

Answer 14

Use resources form manufactures that respect the environment and trade with integrity

Question 15

What is the design mix ?

Answer 15

A range of features that are important when designing a product

Question 16

What are the 4 benefits of adapting product designs to changes in social trends

Answer 16

1. The use of fewer resources means that there will be less waste - leading to a decades in costs within manufacturing
2. Meets volatile customer needs - increase in demand
3. Can gain USP of having an ethical stance
4. Gain good reputation