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Y12 - Britain: 1951 - 1979 > 3.16 The 1979 Election > Flashcards

3.16 The 1979 Election Flashcards

1
Q

Who became leader of the Conservatives in 1975?

A

Thatcher

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2
Q

What was the slogan some Conservatives used when voting against Heath?

A

‘Anyone but Ted’

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3
Q

How did nationalist parties fare in the election?

A

They suffered severely

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4
Q

How did the SNP do in the 1979 election?

A

Lost 9 of their 11 seats

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5
Q

How did the Welsh nationalists do in the 1979 election?

A

Lost 1 of their 3 seats

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6
Q

In southern England, how high could the swing from Labour to Conservative have been?

A

Up to 7%

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7
Q

In Scotland, how far was the swing from Labour to Conservative?

A

Less than 1% with a national average of 5.2%

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8
Q

How many seats did the Conservative Party gain in the 1979 election?

A

339 (43.9%)

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9
Q

How many seats did the Labour Party gain in the 1979 election?

A

269 (36.9%)

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10
Q

How many seats did the Liberals gain in the 1979 election?

A

11

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11
Q

What style of leadership did Thatcher have?

A

Confrontational and dictatorial

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12
Q

Why did lots of women vote for Thatcher?

A

In the hope that a woman prime minister ‘might make a difference’

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13
Q

Which firm did Thatcher use to help her public image?

A

Saatchi and Saatchi

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14
Q

What was Willie Whitelaw’s main concern?

A

Party unity

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15
Q

What were the two main factions against Thatcher?

A

Upper-class traditionalists (grandees)

One Nation Conservatives (like Heath and Heseltine)

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16
Q

What were two opposing groups named in the Conservative Party?

A

Dries and the wets

17
Q

Who were the ‘dries’?

A

‘hard nosed’ figures like Thatcher who thought uncompromising measures were necessary for Britain to recover its economic position and moral fibre

18
Q

Who were the ‘wets’?

A

Preferred Keynesian style policies of Macmillan and Heath.
Not prepared to instigate tough measures if it meant unemployment or social disadvantage

19
Q

Who influenced Thatcher’s policies?

A

Sir Keith Joseph and Enoch Powell

20
Q

What did Thatcher’s policies promote?

A

Promoted an end to restrictive incomes policies

Trade union reform

Control of inflation

Tax cuts

Firm handling of immigration

21
Q

What did both side’s propaganda emphasise?

A

The other side’s failings (e.g. Three Day Week vs Unemployment figures)

22
Q

What had the Labour Party suffered with?

A

Falling membership and lack of organisation

23
Q

How many election agents did the Conservatives have?

A

300

24
Q

How many election agents did Labour have?

A

70

25
Q

What event was Thatcher able to exploit?

A

Winter of Discontent

26
Q

What images were the Conservatives able to use in their campaign?

A

Images of empty graves, rotting rubbish, and rowdy picket lines

27
Q

What was one of the main platforms of the Conservative manifesto?

A

Trade union reforms

28
Q

What did the Labour Party emphasise in their election campaign?

A

More help for housing, higher pensions, an improved health service, and reintroduction of free prescriptions

29
Q

What is Labour’s National Executive?

A

It’s made up of representatives from each section of the party e.g. the cabinet, MPs, councillors, trade unions etc.

30
Q

Was the Labour Party manifesto as left wing as the Labour’s National Executive would have liked?

A

No

31
Q

What policies had the Liberals put forward?

A

Proportional representation, support for the EEC and a transfer from direct to indirect taxation

32
Q

Who likely benefitted because of the Liberals weaker campaign?

A

The Conservatives

33
Q

Who saw their incomes diminishing in real terms?

A

Professionals and the self-employed

34
Q

Who did professionals and the self-employed blame for their incomes diminishing in real terms?

A

Labour

35
Q

Why were Labour blamed for some people’s wages being diminished in real terms?

A

The party had built comprehensive schools and polytechnics, raised higher tax levels, and entered into a dialogue with trade unions.

Labour had let the ‘wrong kind of people’ into authority

36
Q

Who did the middle classes primarily vote for?

A

Conservatives

37
Q

The reason for the Conservative victory was seen as the country having an appetite for change. When else had Britain seen this?

A

1906, 1945, and 1951

Y12 - Britain: 1951 - 1979 (55 decks)

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