What Is Observational Learning Flashcards
Motivation
The fourth stage in the process of social learning in which a learner is driven to imitate the behaviour they have observed. Motivation can be intrinsic (from within one self) or extrinsic (from external forces such as friends).
Attention
The first stage in the process of social learning in which a learner focuses on a model.
Reinforcement
A stimulus that occurs as a consequence of a behaviour that increases the likelihood of the behaviour. This is also the fifth stage of the process of social learning. Reinforcement can be self (meeting of standards learner sets for themselves), external (the learner is directly reinforced by consequences) or vicarious (the learner is indirectly reinforced by watching the reinforcement of the learner).
Social learning
Learning that occurs by watching another person’s actions and their consequences to guide future behaviour. A way by which individuals learn values, behaviours and attitudes. Also referred to as observational learning and modelling, as the person that you observe is known as the model. Social learning is a more active process than either classical or operant conditioning
Retention
The second stage of the process of social learning in which a learner stores a mental representation of a behaviour they have observed.
Reproduction
The third stage of the process of social learning in which a learner has the mental and physical ability to replicate what they have observed.
5 stages of observational learning
Attention Retention Reproduction Motivation Reinforcement
The 4 factors motivation relies on
Consistency
Identification
Rewards/Punishments
Liking the model
Consistency
the model must behave in a consistent manner if the behaviour is going to be copied.
Identification
Identification with the model - the person is mote likely to copy the behaviour if they can identify with the model (same age. gender. etc)
Rewards/Punishments
Watching if the model is rewarded or punished for their behaviour will influence whether we copy this behaviour.
Liking the model
Warm, friendly models are more likely to be copied than negative. ill-tempered models.