Types of Data/Research Flashcards
1
Q
What are the two types of data?
A
Primary and Secondary
2
Q
What is Primary Data?
A
Collected by you, specifically for your research question
3
Q
What is Secondary Data?
A
Collected by others, not specific to your research question
4
Q
What are the three types of research?
A
Qualitative, Quantitative, Causal
5
Q
Qualitative Research
A
Exploring a problem you want to have more detail or a better understanding of before conducting quantitative research
- depth interview
- focus group
- ethnography
6
Q
Quantitative Research
A
Anything that can be observed or counted (descriptive research)
- surveys
7
Q
Causal Research
A
Examines cause-and-effect relationships and allows researchers to answer “what if” types of questions
- experiment
-test market
