External Analysis Flashcards
1
Q
What are the components when analyzing the external environment?
A
The PESTC Model
2
Q
What is the P of PESTC?
A
Political/Regulatory/Legal (within country-of-origin or outside country-of-origin)
3
Q
What is the E of PESTC?
A
Economic (inflation, unemployment rates, interest rates)
4
Q
What is the S of PESTC?
A
Socio-Cultural (social trends, demographics of a country, cultural values)
5
Q
What is the T of PESTC?
A
Technological (self-Scanners, Video Displays, RFID, Online Shopping)
6
Q
What is the C of PESTC?
A
Competition (potential new entrants, product substitutes, supplier/buyer bargaining power, competitive intensity)
