Communication Process Flashcards
1
Q
What are the key components of the Communication Process?
A
Sender -> Encode -> Message Channel -> Decode -> Receiver — Feedback, Noise
2
Q
Sender
A
- Ad agency
- Marketing department
- Whoever is crafting the message
3
Q
Encode
A
Translating the idea into words, symbols, or pictures suitable for the target audience
4
Q
Message Channel
A
The medium through which the message is delivered
- In-store display
- Radio or TV ad, etc.
- Social media
5
Q
Decode
A
Consumer interpreting the message
6
Q
Receiver
A
Targeted Customers or Consumers
7
Q
Feedback
A
Response from receiver to sender
8
Q
Interference (Noise)
A
External distractions can reduce message retention
- Friends
- Other ads
- Other
