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MKT100 > SWOT Analysis > Flashcards

SWOT Analysis Flashcards

1
Q

What does SWOT stand for?

A

Strengths, Weaknesses, Opportunities, Threats

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2
Q

What can be analyzed internally using SWOT?

A

Strengths or Weaknesses

  1. Must be about the company
  2. Must be within the control of the Company
  3. Must be a comparison against the competition (better or worse)
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3
Q

What can be analyzed externally using SWOT?

A

Opportunity or Threats

  1. Must be external to the company
  2. Is not within the control of the Company
  3. Must exist in the absence of the company
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MKT100 (37 decks)

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