Purchase Involvement Process

Question 1

Low-Involvement Decisions

Answer 1

• inexpensive (compared to income)
• purchased regularly
• low risk to buyers if they make a mistake or there’s a problem with it

Question 2

Routine Response Behaviour

Answer 2

making automatic purchase decisions based on limited information or information they gathered in the past

Question 3

Impulse Buying

Answer 3

making a purchase without planning or previous thought

Question 4

High-Involvement Decisions

Answer 4

• higher risk if they fail
• complex
• high price
• not purchased often but are relevant and important to the buyer

Question 5

Extended Problems Solving

Answer 5

spending time comparing different aspects like features, prices, and warranties of the product

Question 6

Limited Problem Solving

Answer 6

consumers already have some information about a good or service but continue to search for a little more information

Question 7

Moderate Involvement Decisions

Answer 7

• Some risks
• Some information is required
• Undetermined amount of decision-making steps