Distribution Strategies

Question 1

What is a Push Strategy?

Answer 1

Manufacturer –> (Resellers) Wholesalers and Retailers –> Consumers

Manufacturer “pushes” (or sells greater number of products) to resellers, who then “push” the product to consumers

Question 2

What is a Pull Strategy?

Answer 2

Manufacturer –> Consumers –> (Resellers) Wholesalers and Retailers –> Manufacturer

Manufacturer directly reaches and promotes its product to the consumer, who then demands the product from the resellers