BCG Matrix

Question 1

What are the 4 parts of the BCG matrix?

Answer 1

Star, Cash Cow, Question Mark, Dog

Question 2

Star

Answer 2

• Market is fast-growing
• You are one of the leaders of that entire market

Question 3

Cash Cow

Answer 3

• Market isn’t growing much anymore (less demand)
• You still have relatively high market share

Question 4

Question Mark

Answer 4

• You have a small market share
• Market is growing fast and there is high potential

Question 5

Dog

Answer 5

• Low market share
• Market is not growing anymore and slowing down