Types of Consumer Offerings

Question 1

How many consumer offerings are there?

Answer 1

4

• Convenience Offerings
• Shopping Offerings
• Specialty Offerings
• Unsought Offerings

Question 2

Convenience Offerings

Answer 2

products and services consumers don’t generally want to put much effort into shopping for because they see little difference between competing brands

Question 3

Shopping Offerings

Answer 3

The consumer will make an effort to compare and select a brand and believe that there are differences between offerings and want to find the right one at the best price

Question 4

Specialty Offerings

Answer 4

Highly differentiated offerings and the brands under which they are marketed are very different across companies too

• Purchased less frequently than convenience offerings

Question 5

Unsought Offerings

Answer 5

Those that buyers do not generally want to have to shop for until they need them

• ex. funeral services