Positioning and Repositioning

Question 1

Positioning

Answer 1

How consumers perceive a product compared to competitors

Question 2

Positioning Statement

Answer 2

Used within the company to communicate how you want customers to perceive your product and outside of the company with market research and marketing communication firms

Question 3

Point of Differentiation (POD)

Answer 3

A unique aspect of your offering that cannot be found in any other competitive offerings

Question 4

Repositioning

Answer 4

An effort to “move” a product to a different place in the minds of consumers