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MKT100 > Differentiation Strategies > Flashcards

Differentiation Strategies Flashcards

1
Q

What are the different Differentiation Strategies a company can use?

A

Product, Personnel, Channel, Image

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2
Q

Product

A
  • Features
  • Performance
  • Durability
  • Style, Design
  • Ease of Order
  • Delivery Install
  • Maintenance
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3
Q

Personnel

A
  • Salespeople
  • Customer Service
  • Tech Support
  • Repair Team
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4
Q

Image

A
  • Character and Value Prop
  • Distinctive Way
  • Emotional Power
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5
Q

Channel

A
  • Coverage
  • Expertise
  • Performance
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MKT100 (37 decks)

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