Pricing Objectives

Question 1

Profit-Oriented Objective

Answer 1

For each unit of product I sell, I can maximize my contribution margin/profit amount I receive from this product

• Earning a Targeted Return on Investment (ROT)
• Maximizing Profits

Question 2

Sales-Oriented Objective

Answer 2

Maximizing the number of units that we sell

• Maximizing Sales
• Maximizing Market Share

Question 3

Status Quo Objective

Answer 3

Not looking at your objectives for the specific products, but you are trying to match the price that your competitors are pricing theirs at

• Maintaining the status quo