Marketing Tools Flashcards
1
Q
Product Placement
A
placing products within a video, and are designed to generate exposure, brand awareness, and interest
2
Q
Direct Response TV
A
commercial messages asking for an immediate response via a toll-free number or a call to visit their website for more information
3
Q
Branded Social Media
A
companies creating and using their own social media accounts to connect the brand directly to existing customers, receive feedback from them, present content that supports their brands, and create a brand community
4
Q
Search Ads
A
advertisements, promotional content, or company websites that appear on browsers when users search keywords related to their ad or website
