STUDY QUESTIONS

Question 1

A dating app marketed towards adults over the age of 50 has an ad that was disapproved. The ad contained the text, “Meet other seniors. Sign up today!”
Given the ad’s contents, why was this ad disapproved?

Answer 1

This content contained a personal attributed with the use of “other seniors”

Question 2

A business just hired a new media agency. The business wants to add the media agency to
its Business Manager. The business has been advertising on Facebook for years.
Given the scenario, what information does the business need to provide the agency?

Answer 2

d. Agency’s Business Manager ID

Question 3

Which of the following is a component of ad delivery?

Answer 3

b. Ad auction

Question 4

Which of these is a factor of our auctioning system that considers ad quality along with how relevant your ad is to the targeted individual?

a. Advertiser bid
b. Estimated auction rates
c. Cost control
d. User value

Answer 4

d. User value