FB Advertising Policies

Question 1

What are the the three common points of confusion when it comes to ads being rejected?

Answer 1

Personal Attributes, Sexually Suggestive Content, and Facebook’s Brands

Question 2

What Personal Attributes are not allowed to be referenced in Facebook or Instagram ads?

Answer 2

Direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical and mental health), financial status, membership in a trade union, criminal record, or name.

Question 3

What qualifies as Sexually Suggestive Content?

Answer 3

Nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

Question 4

When advertising dating platforms on Facebook or Instagram, what should you NOT include in order to abide by ad policies?

Answer 4

Do not include positioning in a sexual way or use intent to sexualize the person featured in the ad.

Question 5

How can Facebook’s brands be used in ads?

Answer 5

Ads linking to Facebook or Instagram content (including Pages, groups, events, or websites that use Facebook Login) may make limited references to “Facebook” or “Instagram” in ad text for the purpose of clarifying the destination of the ad.

Question 6

How are Facebook’s brands NOT to be used in ads?

Answer 6

Ads shouldn’t represent Facebook’s brands in a way that makes it the most distinctive or prominent feature of the creative, and Facebook’s brand assets shouldn’t be modified in any way, such as by changing the design or color, or for the purpose of special effects or animation.

Question 7

What are some important policies for Facebook/Instagram advertisers to know?

Answer 7

Facebook Community Standards, Instagram Community Standards, Prohibited Content, Targeting, Text in Ad Images, and Data Use Restrictions

Question 8

What are other ways Facebook/Instagram ads may not be approved?

Answer 8

These include having a landing page that is not fully functional or a landing page that does not match the product/service promoted in your ad.

Question 9

How is one notified about ads being rejected?

Answer 9

An email will be sent to the email address associated with the advertising account.

Question 10

True or False: After editing a rejected ad to abide by advertising policies, the ad will be automatically resubmitted for review after saving the changes.

Answer 10

True

Question 11

How does one appeal the rejection of an ad?

Answer 11

Submit a Request Review of an Ad form.