FB Ads Creative Strategy

Question 1

What are the six main ad formats for Facebook ads?

Answer 1

Single Image, Single Video, Carousel, Slideshow, Collection, and Instant Experience

Question 2

What ad format can be used across most placements?

Answer 2

Single Image

Question 3

What ad format makes a strong medium for you ads when paired with the right targeting, optimization, and call-to-action?

Answer 3

Single Video

Question 4

What ad format lets you display multiple images or videos that scroll from left to right?

Answer 4

Carousel

Question 5

What ad format uses static images that will play like a video?

Answer 5

Slideshow

Question 6

What ad format pairs video or photo with four product images, where clicking on the ad leads people to a fullscreen, mobile-only experience showcasing multiple products?

Answer 6

Collection

Question 7

What ad format allows you to add a fullscreen experience to any ad format, loading an interstitial landing page when someone clicks on an ad on Facebook or Instagram via a mobile device?

Answer 7

Instant Experience

Question 8

Fill in the Blank: It’s important to note that the _____ _____ you choose also determines what placements and ad formats you can use.

Answer 8

campaign objective

Question 9

Fill in the Blank: _____ ads can be created when you select the single image or video format.

Answer 9

Slideshow

Question 10

What is Dynamic Creative?

Answer 10

It finds optimized ad creative combinations by taking multiple ad components and automatically generates combinations of these assets across audiences.

Question 11

What three benefits does Dynamic Creative offer?

Answer 11

Saves time during ad creation, helps improve ad performance, and encourages advertisers to try new creative.

Question 12

What are Facebook’s five creative best practices?

Answer 12

Having creative images with one focal point versus may in product and lifestyle contexts can impact lower funnel attributes, embrace video, optimize video ads for mobile viewing, static images and video work better together, and optimization of creative can help improve results

Question 13

What five ways can you optimize video ads for mobile viewing?

Answer 13

Creating short videos (15 seconds or less), capturing attention quickly, incorporating the brand early, designing for sound-off experiences, and building for vertical viewing