AD PLACEMENTS

Question 1

Facebook ad placements

Answer 1

There are a variety of ad placements offered within Facebook Products basically where the ad gets shown:

Question 2

Facebook AD Placements:

Answer 2

- Feed
· Right Column
· Instant Articles
· Video Feeds
· In–Stream Videos
· Stories
· Marketplace*
· Search

Question 3

Instagram

Answer 3

Feed
Stories
Explore

Question 4

Audience Network

Answer 4

Native, Banner and Interstitial

In–Stream Rewarded Video

Question 5

Messenger

Answer 5

Inbox
· Stories
· Sponsored Messages

Question 6

Automatic versus manually selected placements

Answer 6

You can either let Facebook place your ads (automatic placements) or manually choose where you’d like your ad to appear (edit placements).

Automatic placements
We recommended that you choose automatic placements. With automatic placements, your ad is deliverable through all placements to elicit efficiencies in your ad delivery, helping you get more results for your budget.
Automatic placements help you to:
· Get More Results: Running ads in multiple placements in a single app or across all Facebook Products can help to deliver the best return on ad spend.
· Save Time: Allowing Facebook to find the most effective placements for your campaign as possible, based on our optimization, reduces the effort spent optimizing your placements manually.

Extend Reach: Automatic placement helps extend the reach of an existing campaign by enabling placement on more platforms and multiple placements within a single app.

Edit placements
When you edit placements, you have more control over where your ad appears. Choosing to manually select placements and not using automatic placements, limits opportunities to maximize results.
Asset customization
You can use asset customization with automatic placements and edit placements. Asset customization allows you to specify what ads are shown for specific placements, to ensure your ad displays the way
you want. Remember, some objectives, formats, placements and other options aren’t compatible with asset customization.