FB Ads Measurement and Reporting

Question 1

What five tools can be used to measure ad performance?

Answer 1

Ads Reporting, Brand Lift, Conversion Lift, Split Testing, and Attribution

Question 2

What three questions can you answer through Facebook Ads Reporting?

Answer 2

How many conversions have happened, The cost per conversions, and The overall value of your conversions

Question 3

What does the Results column show?

Answer 3

It shows the number of outcomes for the objective/optimizations you’ve selected.

Question 4

Fill in the Blank: You can segment your information using the _____ drop-down to display the age of your audience, where they are viewing your ads, what devices they are using, and more.

Answer 4

Breakdown

Question 5

What is the Brand Lift tool?

Answer 5

It helps you measure the impact of your advertising on consumer attitudes towards your brand.

Question 6

What three ways can you use Brand Lift?

Answer 6

To understand how well your campaign resonates with your audience, to see how your campaign performs against the norms for campaigns in your industry and your region, and to see the demographic breakdowns (age, gender, TV viewership groups and video play durations) that cause the highest list.

Question 7

True or False: Managed Brand Lift tests can only be single-cell.

Answer 7

False: They can be either single-cell or multi-cell.

Question 8

What is Test and Learn for Brand Lift?

Answer 8

It uses the same methodologies as the managed brand lift study but you can create them yourself in the Test and Learn tool in Ads Manager.

Question 9

What are the two options for the Test and Learn Brand Lift?

Answer 9

How much impact is my campaign having on brand perception, and how much impact are all my Facebook ads having on brand perception?

Question 10

True or False: Test and Learn Brand Lift tests can only be single-cell.

Answer 10

True.

Question 11

What is the Conversion Lift tool?

Answer 11

It uses test and control groups to measure your return on investment by evaluating the true business value associated with your campaign.

Question 12

Fill in the Blank: After your managed Conversion Lift test, you can see the associated metrics in your ___ __ ____ tool.

Answer 12

Test and Learn

Question 13

What is Test and Learn for Conversion Lift?

Answer 13

It uses the same methodologies as the manager conversion lift study but you can create them yourself in the Test and Learn too.

Question 14

What are the two options for the Test and Learn Conversion Lift test?

Answer 14

How much impact are all my Facebook ads having on my business, and which campaign causes the lowest-cost conversions to occur?

Question 15

What are the three self-serve ways to create a split test in Ads Manager?

Answer 15

Guided Creation, Quick Creation, and Duplication

Question 16

What is Guided Creation?

Answer 16

Where you’re provided with step-by-step instructions to assist you in creating a split test.

Question 17

What is Quick Creation?

Answer 17

Where you create the structure for a split test that you can finalize later.

Question 18

What is Duplication (in regards to a split test)?

Answer 18

Where you add a new ad set or ad to turn an existing campaign into a split test campaign.

Question 19

True or False: Split Testing does NOT create a corresponding control group.

Answer 19

True.

Question 20

What are the two rule-based Attribution Models?

Answer 20

Single-Touch Models and Multi-Touch Models

Question 21

What are the two aspects of Conversion Windows?

Answer 21

The length of time, and the type of action

Question 22

What are Viewability Partners?

Answer 22

They are FMP’s that can verify ad viewability metrics for ads on Facebook.

Question 23

What are three measurement and reporting best practices?

Answer 23

Use historical reporting to benchmark, upload offline conversions if needed, and use conversion lift tests and/or brand lift tests