FB Ads Manager & Business Manager Overview Flashcards
What elements are controlled under the Campaign level?
Buying type and objective
What elements are controlled under the Ad Set level?
Placement, audience, optimization and bid strategy, budget, and scheduling
What elements are controlled under the Ad level?
Formats and creative
What are Facebook Marketing Partners?
Also known as FMPs, they are vetted top-tier companies that build their product and value-added service on Facebook. They can help you meet your marketing needs outside of what Facebook Ads Manager offers.
Where can one find a list of Facebook Marketing Partners?
In the Facebook Partner Directory
What is Business Manager?
Tool where you manage ad accounts, apps, Pages, and employee permissions all in one place.
What role(s) must you have in order to add payment methods in Business Manager?
Admin or Finance Editor
What does the Admin role in Business Manager allow one to do?
Allows them to control all components in your Business Manager, including editing settings, people, accounts, and tools.
What does the Employee role in Business Manager allow one to do?
Allows them to work on assigned accounts and tools, and can view information in the business settings but can’t make any changes.
What does the Finance Analyst role in Business Manager allow one to do?
Allows them to view financial details of the business, including transactions, invoices, account spend, and payment methods.
What does the Finance Editor role in Business Manager allow one to do?
Allows them to edit financial details of the business, including business credit card information, transactions, invoices, account spend, and payment methods.
What is a Partner Status in Business Manager
An assignment that allows other businesses you are working with, like agencies or clients, to access assets or send assets to you.
What is a Business ID?
It is a number that corresponds to your Business Manager.
Where can one find their Business ID?
It is located in their business settings.
You should have an ad account for each what?
Business campaign or partner
