FB Campaign Audiences

Question 1

What are the three targeting options you can use that are generated from Facebook’s native information?

Answer 1

Core Audiences, Custom Audiences, and Lookalike Audiences

Question 2

What is a Core Audience?

Answer 2

Uses information pulled from profiles and the behaviors they exhibit on Facebook’s platforms.

Question 3

Fill in the Blank: Core Audiences also includes ______ Targeting.

Answer 3

Detailed

Question 4

Additional demographics, interests, and behaviors are available under what?

Answer 4

Detailed Targeting

Question 5

What are Custom Audiences?

Answer 5

Audiences built upon information you already have access to in the privacy-safe way.

Question 6

What five sources can be used to build Custom Audiences?

Answer 6

A Customer File, Offline Activity, Facebook Pixel, Facebook SDK, and Engagement on Facebook

Question 7

What does PII stand for?

Answer 7

Personally Identifiable Information

Question 8

What six Facebook sources can be used to generate Custom Audiences?

Answer 8

Video, Lead Forms, Full-Screen Experiences, Facebook Pages, Instagram Business Profiles, and Events

Question 9

How is an Engagement Custom Audience different from a Custom Audience?

Answer 9

Engagement Custom Audiences only use actions taken on Facebook’s platforms. Custom Audiences use actions taken on your website.

Question 10

What is a Lookalike Audience?

Answer 10

Uses modeling to identify people who share similar likes, interests, or characteristics as your current audience.

Question 11

International Lookalike Audiences are also known as what?

Answer 11

Multi-Country Lookalike Audiences

Question 12

Fill in the Blanks: Creating International Lookalike Audiences can optimize ad spend by distributing _____ to the countries where it will work most efficiently.

Answer 12

Budget

Question 13

What five areas can be used to create International Lookalike Audiences?

Answer 13

Country, Region, Trade Area, App Store Countries, or Worldwide

Question 14

What five source audiences can be used to create International Lookalike Audiences?

Answer 14

A Custom Audience, People who like your Facebook Page, Facebook Pixel or SDK, Offline event set, or Product catalog

Question 15

What is Dynamic Language Optimization (DLO)?

Answer 15

It sets up separate campaigns for each language and auto-optimizes your ad set budget to deliver the right language to the right person at the right time.

Question 16

What six Objectives are available for using DLO?

Answer 16

Reach, Brand Awareness, Video Views, Traffic, App Installs, and Conversions

Question 17

What three Creatives are available for using DLO?

Answer 17

Single Image, Video, and Slideshow

Question 18

What are Value-Based Lookalike Audiences?

Answer 18

Audiences created by Facebook using signals from your pixel, SDK, or Offline Conversions, and the value you’ve provided to calculate the Lifetime Value of your customers. This audience will try to resemble your most valuable existing customers.

Question 19

How do you retarget an audience using Audiences?

Answer 19

You create a Custom Audience using information from your CRM.

Question 20

What is Broad Targeting?

Answer 20

Targets a large, less-defined audience.

Question 21

What are two good reasons to use Broad Targeting?

Answer 21

To expose your brand to people that wouldn’t otherwise know about you, or when you aren’t use who you want to direct your ads to.

Question 22

Where is a good place to learn more about the types of people Facebook found for you to serve ads to and how they reacted to those ads?

Answer 22

Audience Insights

Question 23

True or False: You can use Dynamic Ads for Broad Audiences.

Answer 23

True

Question 24

What are the four targeting best practices recommended by Facebook?

Answer 24

Avoid audience overlap, exclude strategically, avoid extremely narrow targeting, and less is more when it comes to creative ad sets