FB Campaign Audiences Flashcards
What are the three targeting options you can use that are generated from Facebook’s native information?
Core Audiences, Custom Audiences, and Lookalike Audiences
What is a Core Audience?
Uses information pulled from profiles and the behaviors they exhibit on Facebook’s platforms.
Fill in the Blank: Core Audiences also includes ______ Targeting.
Detailed
Additional demographics, interests, and behaviors are available under what?
Detailed Targeting
What are Custom Audiences?
Audiences built upon information you already have access to in the privacy-safe way.
What five sources can be used to build Custom Audiences?
A Customer File, Offline Activity, Facebook Pixel, Facebook SDK, and Engagement on Facebook
What does PII stand for?
Personally Identifiable Information
What six Facebook sources can be used to generate Custom Audiences?
Video, Lead Forms, Full-Screen Experiences, Facebook Pages, Instagram Business Profiles, and Events
How is an Engagement Custom Audience different from a Custom Audience?
Engagement Custom Audiences only use actions taken on Facebook’s platforms. Custom Audiences use actions taken on your website.
What is a Lookalike Audience?
Uses modeling to identify people who share similar likes, interests, or characteristics as your current audience.
International Lookalike Audiences are also known as what?
Multi-Country Lookalike Audiences
Fill in the Blanks: Creating International Lookalike Audiences can optimize ad spend by distributing _____ to the countries where it will work most efficiently.
Budget
What five areas can be used to create International Lookalike Audiences?
Country, Region, Trade Area, App Store Countries, or Worldwide
What five source audiences can be used to create International Lookalike Audiences?
A Custom Audience, People who like your Facebook Page, Facebook Pixel or SDK, Offline event set, or Product catalog
What is Dynamic Language Optimization (DLO)?
It sets up separate campaigns for each language and auto-optimizes your ad set budget to deliver the right language to the right person at the right time.
What six Objectives are available for using DLO?
Reach, Brand Awareness, Video Views, Traffic, App Installs, and Conversions
What three Creatives are available for using DLO?
Single Image, Video, and Slideshow
What are Value-Based Lookalike Audiences?
Audiences created by Facebook using signals from your pixel, SDK, or Offline Conversions, and the value you’ve provided to calculate the Lifetime Value of your customers. This audience will try to resemble your most valuable existing customers.
How do you retarget an audience using Audiences?
You create a Custom Audience using information from your CRM.
What is Broad Targeting?
Targets a large, less-defined audience.
What are two good reasons to use Broad Targeting?
To expose your brand to people that wouldn’t otherwise know about you, or when you aren’t use who you want to direct your ads to.
Where is a good place to learn more about the types of people Facebook found for you to serve ads to and how they reacted to those ads?
Audience Insights
True or False: You can use Dynamic Ads for Broad Audiences.
True
What are the four targeting best practices recommended by Facebook?
Avoid audience overlap, exclude strategically, avoid extremely narrow targeting, and less is more when it comes to creative ad sets
