Location & Demographics Flashcards
What are the four ways in which you can target location on Facebook’s ad platform?
There are four different ways to target ads based on location. You can request that your ads be delivered to:
Everyone in a location
Locals: Only people who identify that location as their home
New residents: Only people who recently updated their location
Visitors: People who have checked into or been tagged in a place that isn’t their primary location
What are the parameters of Geographic Targeting?
Use the Browse feature to target your ads worldwide, by geographic area, country, city, or postal code.
Type in an address to deliver your ads to people who live within a 1 to 50-mile radius of this location. Note: only people who’ve included an address in their profile or have location services turned on will be reached.
What is regional targeting and what are the parameters of such a form of targeting?
Regional targeting provides a way to identify and target countries based on non-geographic commonalities. Regions that you can advertise to include:
Free trade areas: Advertise within a single free trade area — for example, the European Economic Area.
App Store regions: Target only countries where the iTunes App Store, Android Paid Store, or Android Free Store is available. Or mix-and-match.
Emerging markets: Identify and advertise in one of more than 20 countries that are experiencing rapid economic growth.
Euro Area: Target people in countries that use the euro as their common currency.
What is demographic targeting and what are some of the restrictions to consider when targeting certain demographics?
Targeting ad delivery by demographic traits—such as age and gender—is a time-honored marketing strategy.
When targeting ad delivery by age, be aware that Facebook ad policies prohibit advertising certain product categories to people under the age of 18. These include financial services, gambling or lotteries, and health and fitness products — including herbal and dietary supplements. Additionally, age restrictions regarding alcohol can vary by country, state, or province.
