FACEBOOK BUSINESS MANAGER Flashcards
What is the Facebook Business Manager?
Business Manager is a tool where you manage ad accounts, apps, Pages and employee permissions
all in one place. Business Manager differs from Ads Manager because it allows you to oversee campaigns and assets for all of the businesses you work with, not just a singular business. With this Facebook platform, you can run your ads, measure your ad performance, manage assets such as your Pages, data sources and ad accounts, as well as add an agency or marketing partner to help you manage your business.
Payment
A payment method can be set up in Business Manager to manage all of your billing details in one place. After adding a payment method, you can connect it to an ad account and use that account as the primary payment method for your ads.
You must have admin access or have a finance editor role to make any changes to the payment methods connected to a Business Manager.
Permissions and access
To help you securely manage your business assets (your business content), Business Manager allows you to grant permissions to collaborators. There are two types of permissions you can grant someone, People or Partner, which should then allow you to assign the appropriate level of access based on the person’s role in your business:
People
Assign People status to individuals you want to grant access to your Business Manager and assets. You can assign the following levels of access to people:
People: Admin
Allows them to control all components in your Business Manager, including editing settings, people, accounts and tools.
People: Employee
Allows them to work on assigned accounts and tools. They can view the information in your business settings but can’t make any changes.
People Additional Roles: Finance Analyst
Allows them to view financial details of the business, including transactions, invoices, account spend and payment methods.
People Additional Roles: Finance Editor
Allows them to edit financial details of the business, including business credit card information, transactions, invoices, account spend and payment methods.
Partners:
Assign partner status to other businesses you will be working with in your Business Managers, such as agencies or clients. This will allow you to share your assets with them and allow them to share assets with you. You can assign the following levels of access to partners:
Partners: Sharing (Assets With)
Allows you to grant them access to assets in your Business Manager to help you manage your Pages or ads.
Partnets: Requesting (Assets From)
Allows them to grant you access to assets in their Business Manager.
Business ID:
Your business ID is a number that corresponds to your Business Manager. It’s located in your business settings. You may need your business ID when you’re sharing access to certain information such as monthly invoices or a Facebook pixel.
Create new ad accounts
In Business Manager you can oversee all of your
ad campaigns in one place. You can claim your ad accounts by adding an existing ad account, requesting access to another business’ ad account, or creating a new ad account. It is recommended that you set up
a separate ad account for each business campaign or partner to best manage your work.
What can you manage in the business manager “Assets” section?
In Business Manager "assets" refer to your business content. You can manage multiple assets such as: · Facebook Pages · Ad accounts (for Business Manager or Instagram) · Catalogs · Apps
Create new ad accounts
In Business Manager you can oversee all of your
ad campaigns in one place. You can claim your ad accounts by adding an existing ad account, requesting access to another business’ ad account, or creating a new ad account. It is recommended that you set up
a separate ad account for each business campaign or partner to best manage your work.
