FB Campaign Objectives and Data Sources Flashcards
Why is it important to determine your business goal to be reach through a Facebook ad campaign BEFORE creating the campaign?
It will allow you to align the campaign objective with your business goal because the chosen objective determines how Facebook decides to deliver your ads.
How many objectives are current offered?
Eleven
What are the three stages of the consumer journey?
Awareness, Consideration, and Conversion
What two objectives are featured under the Awareness stage?
Brand Awareness and Reach
What six objectives are featured under the Consideration stage?
Traffic, Engagement, App Installs, Video Views, Lead Generation, and Messages
What three objectives are featured under the Conversion stage?
Conversions, Catalog Sales, and Store Traffic
What objective should be used when your business goal is to increase people’s awareness of your business, brand, or service?
Brand Awareness
What objective should be used when your business goal is to maximize the number of people who see your ads and control how often they see them?
Reach
What objective should be used when your business goal is to send people from Facebook to any URL you choose, such as your website’s landing page, a blog post, or an app?
Traffic
What objective should be used when your business goal is to get people to engage with your Page (i.e. Page likes), engage with your post (i.e. post engagement), or respond to your event (i.e. event responses)?
Engagement
What objective should be used when your business goal is to send people to their relevant app store to download your app?
App Installs
What objective should be used when your business goal is to have people watch your video?
Video Views
What objective should be used when your business goal is to collect leads for your business?
Lead Generation
What objective should be used when your business goal is to start and/or renew conversations with your customers in Messenger?
Messages
What objective should be used when your business goal is to prompt valuable actions on your website, in your app, in Messenger, or in Whatsapp?
Conversions
What objective should be used when your business goal is to reach your target audience with relevant products from your online catalog in an automated way?
Catalog Sales
What objective should be used when your business goal is to send foot traffic to your physical stores?
Store Traffic
Which two objectives are NOT available on all four of these platforms: Facebook, Messenger, Instagram, and Audience Network?
Video Views and Messages
Fill in the Blank: The Catalog Sales objective requires a ______ campaign.
Dynamic
Why doesn’t the Messages objective involve the Messenger platform?
Because the ad’s goal is to drive customer to have a conversation in Messenger, but the ad itself is not actually served in Messenger.
Which objective gives you the estimated ad recall list (people) metric?
Brand Awareness
Which objective allows you to set frequency controls and the minimum number of days between each time they see it?
Reach