FACEBOOK ADS MANAGER

Question 1

Ads Manager

Answer 1

where you manage ad campaigns for your business. You can create, edit and view ad campaigns as well as access performance reports in Ads Manager.

Question 2

Campaign structure

Answer 2

In Ads Manager, campaign structure is comprised of three levels, including the 1.campaign, 2.ad set and 3.ad level. The next chart provides an overview of the specific campaign elements you control at each level.

Question 3

Whats included in the first part of campaign structure:

Answer 3

1. Campaign: Buying Type & Objective

Question 4

Whats included in the second part of campaign structure:

Answer 4

2. Ad Set: : Placement, Audience, Optimization & Bid Strategy, Budget, Scheduling

Question 5

Whats included in the final part of campaign structure:

Answer 5

3. The Ad: Formats, & Creative (Design)

Question 6

What are Facebook Marketing Partners?

Answer 6

Facebook Marketing Partners (FMPs) are vetted top-tier companies that build their product and value-added service on Facebook. FMPs can help you meet your marketing needs through every step of the campaign building process and can be found on the Facebook Partner Directory. FMP types include:
· Campaign Management partners
· Creative Platform partners
· Feed Platforms partners
· Lead Ads Platform partners · Measurement partners
· Offline Conversions partners · Technical Services partners
· Website Platform partners · Messaging partners
· Community Management partners