Recommend Measurement Solutions Flashcards
From the MarSci Study Guide provided by Facebook
What four things do you need in order to design a test?
A business goal, a primary KPI, a strong hypothesis (answers who, what, where, when, and why), and a variable to test.
What tests treats these variables: ad creative, delivery strategy, placement, product sets, or target audience?
A/B Test
What test is recommended to determine best practices, perform day-to-day tactical decision-making and see results based on last ad attribution?
A/B Test
Scenario:
A marketing strategist at Wind & Wool, a fashion retailer, wants to test the impact of a “LearnMore” call-to-action button, as compared to a “Shop Now” button. Both buttons direct the audience to thepromotions page on their website.
What test should they use?
A/B Test
What test does the image below portray?
A/B Test
What test is used to measure incremental outcomes by comparing the actions of people who have seen your ad with people who haven’t?
Lift Test
Fill in the Blank: A Lift Test allows you the benefit of understanding _____ _____ _____ point, which allows advertisers to optimize their spend in the most efficient way possible.
Cost Per Lift
True or False: With statistically significant results, a Lift Test can infer causality and accurately measure incrementally.
True
What test does the image below portray?
Lift Test
Fill in the Blank: _____ _____ is the assessment of the likelihood of success of your chosen measurement solution.
Test feasibility
True or False: Smaller reach will give your test more statistical power.
False
True or False: A higher budget can make for a more powerful test.
True
What are the recommended minimum and maximum lengths (in days) for an A/B test?
More than 3 days but less than 30
