Devices & Engagement

Question 1

Discuss the targetable behavior of targeting by device

Answer 1

Device usage is another important targetable behavior. You can create ads to include or exclude people by the desktop browser and operating system under Digital Activities, or by the mobile device under Mobile Device User.

Question 2

Discuss targeting by connections

Answer 2

Target by connections

You can also include or exclude people from Core Audiences based on whether they engage with your Facebook Page, your apps, or your Facebook Events. You can also target or exclude friends and connections between people who have engaged with your content.