Social Influence Flashcards
Social influence:
Process whereby attitudes and behaviour are influenced by the real or implied presence of other people
Social norms:
Rules and standards that are u fees told by members of a group and that guide or constrain social behaviour without the force of laws
Social norm:
Converge away from individual to common standard
Social norms emerge to
Guide behaviour in conditions of u certainty
Sherif’s social norm study:
Autokinetic effect (point of light appears to move)
Groups of 2 or 3
Use judgement of others as frame of reference
Conformity researcher:
Asch
Conformity
Rational process
People construct norm from others’ behaviour to determine appropriate behaviour
Asch Study
Average conformity 33%
Anonymous 12.5%
Why do people conform?
Self doubt, self conscious and fear of social disapproval
Types of influence
Informational influence (sherif) Normative influence (asch)
Informational influence:
Ambiguous situation
Need to feel confident that perceptions / beliefs / feelings correct
Influence to accept info from another as evidence about reality
True cognitive change
Normative influence:
Need for social approval and acceptance
Avoid disapproval
Surface compliance
Compliance:
Public agreement and outward change in behaviour
Does not reflect internal change
Persists only while behaviour u see surveillance
Conversion:
Private agreement, acceptance / internalisation
True internal change that persists in a sense of surveillance
Subjective validity of social norms
Minority influence researcher:
Moscovici
